Walmart Fulfillment Services enable vendors to transport their product to Walmart fulfillment centers for storage, with Walmart managing all elements of fulfillment. When a consumer puts an order on Walmart.com, Walmart Fulfillment Services will handle the selection, packaging, shipping, customer service, and returns on behalf of the vendor.
As a retailer, your goal is to attract as many consumers as possible and sell as much as feasible. However, merely selling on your website limits your exposure to those who are already aware of you and are actively looking for things. A significant number of people will never find your website.
Listing your items on marketplaces is one approach to broadening your reach and improving income. Amazon, eBay, and Shopify are among the most popular—in fact, 65 % of vendors sell their items on Amazon and eBay. This exposes their items to customers who already spend time on these sites.
However, one big disadvantage of these marketplaces is that they are overcrowded, making it difficult to stand out.
The good news is that there is a newer marketplace that offers the same rewards and privileges as these huge markets but with less competition. In comparison, if you sell on Walmart, you have a fantastic opportunity to stand out and fulfill your business objectives.
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There are 6 reasons why you should sell on Walmart Marketplace:
Along with strong visibility to customers and little competition, Walmart provides vendors with a number of other advantages, some of which we’ve included below.
Reason #1: Your listing will appear on the Search Results Page with the 2-Day Shipping Badge:
Customers care about shipping delays. Having the 2-day shipping symbol will help you obtain more clicks on your item than rivals who do not offer expedited shipping. According to Walmart, expedited delivery can possibly raise conversion rates by up to 50%, allowing you to rank faster for your most relevant and critical keywords. Higher position on keywords with strong traffic = more revenue for your company!
Reason#2: Walmart will handle your returns:
Returns may be an unpleasant and time-consuming procedure. Walmart Fulfillment Services handle the time-consuming process of processing returns for clients through their Free & Easy Returns programme. Customers have two simple return options: they may either return their purchase to their local Walmart store or print a free label and send it back.
Reason#3: Increased sales as a result of a higher ranking on Walmart.com and other sites Buy Box Takes First Place:
When your goods are checked in and ready for Walmart Fulfillment Service, you will frequently notice a large increase in your ranking for your chosen keywords. This is because Walmart prioritizes rapid shipment as a key ranking factor. If you look at your total listing quality score, you’ll see that the fulfillment part bears the highest weight, demonstrating the importance of trustworthy fulfillment in terms of ranking. So, if you want some quick ranking juice, make sure your things are sent using WFS.
Reason#4: Reduced Inbound Shipping Rates:
Shipping charges from your warehouse to Walmart warehouses are lower than standard shipping rates because of their preferred carrier programme. On average, participants reported 50% reduced charges than delivering merchandise using their own carrier rates. WFS also charges cheap shipping fees for client returns and inventory removal.
Reason#5: Outstanding Customer Service and Seller Support
WFS provides customer support representatives that are committed to ensuring that you have a positive experience while using WFS. You can contact the seller support team by email, chat, or phone to discuss any difficulties you may be having. In addition to the assistance, during the typical season, products are normally stocked within 2 days of arrival at WFS, allowing you to stay in stock and available to Walmart consumers.
WFS also provides outstanding customer care to your clients, so you can be certain that they are being well-served! They will aid with troubleshooting any difficulties, as well as free and easy returns if necessary.
Reason#6: Members of Walmart Plus receive free two-day shipping:
WFS members will not only receive the 2-Day accelerated delivery badge, but they will also receive the Walmart+ badge, which entitles all Walmart+ members to free 2-day shipping on their orders. Wamart+ has hit 11.5 million subscribers, which might be significant for conversion since our rivals are not using WFS.
Overall, the reasons for implementing Walmart Fulfillment Services make it a no-brainer for your organization because it simplifies fulfillment and may assist raise your rank and conversions.