It’s every entrepreneur’s worst nightmare: you’ve built the perfect eCommerce store, but the sales aren’t coming in. You may feel as if you’ve tried every trick in the book, but don’t become frustrated or disappointed. Trust us when we say there’s a method to the chaos, which is why we’re excited to share some of our favorite pointers with you.
Continue reading to learn how to take your store from zero to hero in no time!
Easy Ways to Boost eCommerce Conversion Rates
1. Gather and analyze information
Knowledge is a powerful tool. If you know better, you’ll be able to do better. That’s the gist of it. The point is that if you don’t track your website stats, you’ll be guessing and hoping for the best. You’ll need to get serious about your data in order to get your conversion juices flowing.
What is the solution? KPIs (Key Performance Indicators) are quantitative values that show how successfully your business is fulfilling specific goals.
Begin by determining your baseline metrics, or the actual state of your company. You may discover that you are deficient in some areas while excelling in others. Next, concentrate on your main goal. Is it about raising brand awareness, generating leads, or something else entirely? Take all of this into account as you make changes to your website, and remember to compare your new metrics to your baseline metrics to ensure you’re on the right track.
2. Increase Purchase Ease
Do you want to increase your sales? Make it as simple as possible for people to purchase from you. This may appear to be a self-evident statement, which is why it is frequently disregarded. Set aside some time to visit your website as if it were the first time you saw it. Here are some useful things to ask yourself as you go:
- Can you tell me what my store’s purpose is right away?
- Are there any 404 pages or broken links?
- Do you have any pop-ups? Are they bothersome in any way?
- Are the product pages informative and detailed?
- How simple was it to navigate to the payment page?
- Is it simple to set up an account so you can keep your billing and shipping information?
- What payment methods are available?
Of course, you’ve undoubtedly looked at your website hundreds of times, which is why it’s a good idea to mix your own experience with a fresh pair of eyes – the more the merrier!
3. Make it mobile-friendly
Did you know that mobile surfing accounts for over half of all global web traffic? With that amount of information, you can’t afford to have a mobile-friendly, attractive website. Most website builders, such as Wix and WordPress, now include mobile-responsive templates, so you won’t have any trouble developing your website for both desktop and mobile devices. It’s hard not to be enamored with current technologies.
Are you unsure whether or not your store is mobile-friendly? Simple! Bring it up on your phone and browse through it as if you were on a computer. While you’re at it, go back to step #2 and double-check that purchasing is exactly as simple on your phone!
4. Make use of high-resolution photography
First impressions are crucial. A professional website is one that prospective customers take seriously, and photography plays a big part in that. You’ve worked hard to develop a product line; now make sure it looks great! Even customers with the most rudimentary artistic sense may be turned off by low-quality or poorly light photographs. If you prefer to do it yourself, Shopify provides a great post on product photography. However, if you prefer to hire a professional, there are plenty of eager photographers waiting to take your breath away.
5. Utilize social proof
What is the definition of social proof? In simple terms, it’s a psychological phenomenon transformed into a marketing strategy to reassure potential buyers. The gist is that people are prone to following the popular opinion.
Testimonials and evaluations are one of the most effective strategies to obtain social proof. If you have them, that’s fantastic! If this isn’t the case, ask your customers to show some love. You’ll be generating a wonderful post-purchase experience by following up with your consumers, which sounds like a win-win to us. It’s also an opportunity to address any concerns customers may have had with their orders and establish a long-term, mutually beneficial connection with them. Let me rephrase that: win-win-win
Of course, testimonials aren’t the only approach to get clients to like you. Endorsements, social media activity, and press releases are just a few of the ways to increase your social proof. Here’s some more inspiration if you’re looking to go deeper.
6. Strengthen Your Security
First and foremost, intelligent buyers will feel secure knowing that you place the highest priority on securing their personal information. Higher Google results result from a safe website, which means greater visibility for your eCommerce store!
Purchasing an SSL Certificate is the first step in safeguarding your website. This ensures that sensitive material communicated over the internet reaches only the intended recipients and that undesired recipients are unable to view it (like hackers). An SSL also changes the beginning of your URL from HTTP to HTTPS, making it clear to users that your site is secure. Maintain your status as a cybersecurity expert by keeping that certificate active.
Displaying the appropriate trust seals on your website is another strategy to improve consumer trust. McAfee Secure, PayPal Verified, and VeriSign are just a few examples. These badges can add a little something extra to your website to reassure your clients that it is entirely secure.
7. Provide an excellent return policy
Raise your hand if you enjoy getting your money back! Is there no one? That’s exactly what we were thinking. Returns are unfortunately an unavoidable part of eCommerce, especially if you are in a high-return market like clothes. We believe that honey catches more flies than vinegar, thus we propose accepting returns and developing an understanding, flexible return policy. Free return shipping, pre-printed return labels, and an extended return time are just a few examples.
8. Provide free and expedited shipping
Shipping may make or break a deal, especially in today’s Amazon-dominated world, when 2-day and next-day shipping are the norms. Customers are becoming accustomed to not having to pay for everything and receiving speedy shipping. The message is clear: if you want to keep up with the big dogs, your shipping game needs to be on pace with your competitors’ and consumers’ expectations.