You’ve dotted your i’s and crossed your t’s. Dotted your i’s and crossed your T’s. I worked tirelessly on your logo and Website until they shone and glistened. You might even have a logistics partner in place for flawless order fulfillment. But, no matter how picture-perfect your plan appears on paper, one thing is missing: customers!
Increasing your sales volume is always a priority, no matter where you are in the eCommerce ecosystem. Grab your notebook (paper or digital) and read through these ten tried-and-true customer acquisition and lead creation strategies.
Customer Acquisition: 10 Sure-Fire Tips
Let’s get started!
1. Establish Your Demographic
Isn’t it self-evident that you should know who you’re selling to? Not at all! Attempting to sell everything to everyone, which is the same as selling nothing to no one, is one of the most common blunders new business owners make. In a crowded market, precision is essential, so make sure you’ve done your homework and taken aggressive actions to target your desired population.
2. Conquer and Extend
Grab your basket as soon as possible! Is it true that you have all of your eggs in there? If that’s the case, it’s time to invest in a new basket… or several. Regarding eCommerce, exclusively relying on a single sales channel, no matter how great or user-friendly it is, is never a good idea. Diversifying your platforms (multichannel eCommerce) is a primary step to assure optimum brand durability and visibility, among other advantages.
3. Make your Website more appealing.
Slow loading times, difficult-to-find shopping carts, and poorly-lit product photos are all in common. They’re all putting your online store’s prospects of success in jeopardy!
While it may be more difficult for those who aren’t tech-savvy, the good news is that most of the shopping carts and marketplaces we mentioned offer professional templates that incorporate faultless design and formatting.
4. Create a Content
Blog entries (like this one! ), films, podcasts, ebooks, infographics, case studies, and so on are all examples of Content. In reality, being a Content powerhouse requires time, talent, and, more than likely, a team of devoted Content marketers.
If you’re working on your own, though, you can still make the most of Content marketing, whether you hire a pro or stick to a less frequent but remarkable schedule of exciting and instructional Content.
5. Agree to SEO
SEO is still alive and well, and it’s as effective as ever! Sure, getting insanely high rankings and dominating sought-after keywords is more difficult these days. However, with a consistent combination of originality and perseverance, the possibility for development is still there.
6. Take into account social media.
Social media, oh my. It appears to be simple, but it is deceptively complicated. Whether you like it or not, most of us agree that social media is a one-stop shop for acquiring and retaining customers. Hook them in with memes, then keep them fed with more memes, as the saying goes.
Okay, so it’s not an accurate term. Still, the point is that combining great Content (4, for example!) with great pictures is a winning combination for growing your following and incentivizing already-interested purchasers.
7. Invest in social proof
Are you more likely to trust a new online store with few or no reviews or a well-established one with many loyal customers? It’s probably the latter if you’re like most individuals and for a good cause!
People are formed by the views and experiences of others, with the belief that those thoughts and experiences are accurate. This is known as social proof.
It’s great for marketing, and you can use it to your advantage by encouraging favorable reviews, turning customers into brand ambassadors, and aiming for public exposure.
8. Participate in giveaways
Who doesn’t enjoy getting something for nothing? Aside from being a stylish approach to attract more attention to your Company, freebies are ideal if you have excess inventory, either because you ordered too much merchandise or because you’re ready to switch out your current stock for something new.
9. Place Paid Ads
Don’t get us wrong: sponsored ads may be challenging, time-consuming, and costly. On the other hand, investing in paid ads may get the word out for your brand no further if you have the budget and strategy. Organic efforts are fantastic, but reinforcing them isn’t a bad idea!
10. Keep track of key performance indicators.
Keeping track of KPIs (key performance indicators) is critical when you begin your client acquisition efforts. How will you be able to celebrate the fantastic job you’re doing if you don’t?
Whew! That was a quick round, but we hope you appreciated our suggestions! Consider client acquisition an ever-changing and evolving process, and remember to always keep your consumers’ demands in mind.